For PR pros, it seems like everything is getting smaller these days. Newsrooms. Attention spans. Budgets.
The only way to stand out from competitors and maintain relevance? Bigger ideas.
That’s what the savvy communicators at the PR & Media Relations Conference at PayPal have, and they want to share them with you.
Here’s a sneak peek at what some of these experts are doing:
1. Dustee Tucker Jenkins, global head of communications for Spotify, went back to the fundamentals to strengthen the brand’s PR efforts.
2. Molly Mita, communications manager at ESPN, is thinking beyond press releases and creating innovative, authentic content for audiences.
3. Franz Paasche, senior vice president of corporate affairs and communications at PayPal, is putting brand values at the forefront of its communications.
4. Errol Cockfield, senior vice president of communications for MSNBC, keeps a close eye on moving news cycles to stay ahead of fake news.
Discover how you can use the above techniques at this can’t-miss conference April 16–18 in New York City. You’ll network with industry peers, take part in interactive learning exercises and even get to tour PayPal’s innovation showcase.
Today’s media landscape is enough to keep any PR pro up at night, but with help from these experts, you’ll be sleeping soundly in 2019.