For PR pros, it seems like everything is getting smaller these days. Newsrooms. Attention spans. Budgets.
The only way to stand out from competitors and maintain relevance? Bigger ideas.
That’s what the savvy communicators at the PR & Media Relations Conference at PayPal have, and they want to share them with you.
Here’s a sneak peek at what some of these experts are doing:
1. Dustee Tucker Jenkins, global head of communications for Spotify, went back to the fundamentals to strengthen the brand’s PR efforts.