4 Facebook updates you should know about
In the last few months Facebook updated its news feed algorithm (again), as well as business page and advertising capabilities. Here’s what you need to know.
Are you aware of Facebook’s most recent updates?
If not, I rounded up some of them:
1. News feed algorithm
Facebook recently announced two major changes to the news feed algorithm. Both affect how businesses craft posts.
First, Facebook quietly told advertisers it would allow twice as many ads to appear in users’ news feeds, whether or not users liked the brand running the ad. Technically this is good for businesses, as it will put ads in front of more eyes more often.
More recently Facebook announced it would continue cutting down what users consider spam, including click-bait headlines and posts.
According to Facebook:
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
