In the past 20 months, I’ve learned a lot about social media and social business.
When I moved to Belgium, I needed a new job and had just one requirement: The job needed to have a social media element.
I was—and still am—the go-to social media guy for my friends and family, and thought I knew
it all a lot. With that attitude, I went on a job interview in Brussels. Lo and behold, I got a job.
It was time to put my money where my mouth was.
I started with a social media strategy, because that’s what you do, right?
My strategy did not have much to do with content creation, however. I figured out where I wanted to end up and what my personal, ideal view on the use of social media was based on books and blog posts I had read.
It was a bit too ambitious.
The company I worked for supplied local customers in the Brussels region, had 200 employees and had an old-school, command-and-control culture.
There were other issues:
I realized I did not have a strategy issue. I faced a culture issue.
Lesson No. 1: As a social media professional, you depend on other people and departments to get things done.