4 lessons from brand feuds on Twitter

When brands engage in friendly banter online, their quips can show personality, elicit smiles, and bring in a lot of retweets.

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Two hundred million people are active on Twitter.

That’s a lot of eyeballs—and some of them are reading your tweets. Whether you’re updating the world on your brand message or just sharing your latest meal and weekend plans, people are watching. If you are tweeting for a big brand, odds are you’ve got a pretty good chunk of that Twitter audience.

Taco Bell, for example, has more than 384,000+ followers (including me), all reading, judging, and sharing its tweets.

When you think of a Twitter feud, what comes to mind?

Is it a vicious war of words between celebrities, resulting in the ultimate loss of your respect, (looking at you, Donald Trump), or is it just social anarchy? How about when your favorite brands go head to head in 140 characters or fewer?

Here are three examples that show how big brands used humor and vision to interact with followers in real-time, win (or lose) with grace, and most importantly, appear human.

Oreo wins Kit-Kat-Toe

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