PR 4 marketing lessons from Super Bowl brand winners From Tide’s takeover to ‘Deadpool’s’ snarky live commentary, several brand managers gave communicators insights into attracting viewer attention and boosting brand recognition. By Beki Winchel@bekiwekiFeb. 6, 2018 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.