4 pitch ideas when your client has absolutely no news to share

You have a great client with a solid product or service, but as far as newsy events go—crickets. Fear not; here are promotion ideas that don’t rely on product rollouts or major initiatives.

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It’s exciting when a client has a groundbreaking announcement or product launch.

It’s go time for our team to find pitch targets, get everything ready and execute successfully, but not all clients have big news all the time.

In quiet times or for companies that rarely have news, it’s the PR team’s job to come up with new ways to talk about our clients and to pitch opportunities for them to share their expertise.

The first few ideas might come easily, but after months of pitching and nothing new, the idea well can run a little dry. How can you come up with winning pitch ideas in a dry spell? Employ these ideas:

1. Brainstorm with your team.

Even though we slack and chat and have calls, proactive pitch ideas aren’t always the main topic of discussion. Set aside time for your team to have a rapid-fire brainstorm session, or just discuss what you have been pitching lately. Your teammate might have thought of an idea and needs some help perfecting the pitch, which can spark new promotional angles.

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