4 PR books you should be reading

Outside of poring over press releases, ad copy or newspaper articles, busy PR pros may not have much time to read. One marketer says to make a change, offering his picks for bibliophiles.

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Most PR pros don’t have the time to shop for—or even download—a new book.

Books are an important resource for expanding what you know about your practice. Professional development matters—especially to clients—so it’s essential that you not let it take a back seat to everything else on your plate.

Even if it’s just a chapter at a time, or a few pages in between meetings or on the train, exploring these PR books will broaden the scope of your business.

1. “The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly,” by David Meerman Scott.

Scott is a marketing strategist, advisor at HubSpot and a professional leadership and social media speaker. If the last time you read a PR book was before Twitter, then his work is essential.

He offers a practical guide to using contemporary communication channels to get relevant information out to potential buyers—all for a fraction of the cost of traditional advertising. Detailed case studies and examples bring his material to life.

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