4 reasons ‘The Umbrella Man’ video is compelling

A video about the man holding a black umbrella near the site JFK was shot offers important points about creating successful online videos.

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Video can certainly enrich the content experience, but for every great online video I’ve seen, I’ve seen just as many that would be better off as an article. The best videos don’t tell stories, they show stories.

While I’m tempted to point you to the best video I’ve seen in the last week or month—we’re in the era of real-time content, after all—I would like to pick out a video from Nov. 21, 2011, the 48th anniversary of President John F. Kennedy’s assassination.

I stumbled upon “The Umbrella Man” by Errol Morris on The New York Times’ website. Even though I’m a fan of Morris’ work, this was the first short, online video of his I’ve seen.

Here is why it worked:

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