4 reasons why I hate Seth Godin

The author doesn’t begrudge the marketing solon his wide appeal, but the wacky headlines, the breathless warnings? Those are a bit much. Here’s her case.

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You either love or hate Seth Godin.

Before we get into our—that is, my—feelings about him, let’s not deny how successful Godin has been in offering marketing tactics, inspirational advice and head-scratching axioms to corporate execs and marketing professionals.

He’s written 18 books, translated into more than 35 languages. According to his website, his blog is “one of the most popular in the world.” He has more than 600,000 followers on Twitter. He follows one thing (his alternative MBA program).

Yes. You read that correctly. The man started his own MBA program.

I don’t hate him for his success. I don’t hate his glasses, either, but when I hear someone quote Godin, a little part of me dies. Here’s why:

1. Like a baby leopard looking at himself in the mirror for the first time in a citrus grove, his headlines make no sense.

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