4 secrets for generating buzz with online contests

When you play to consumers’ competitive sides, you can gather potential leads while also boosting your brand and increasing social media engagement. Consider these tips.

Ragan Insider Content

People love freebies—and many love to win.

Throngs of consumers grabbed a complimentary ice cream or Italian ice to celebrate the firstday of spring, and that same clamoring can be seen online as consumers share branded posts on their social media feeds in the hopes of winning swag.

Hootsuite wrote in a blog post:

According to a poll conducted by the Content Marketing Institute and ion interactive, 81 percent of content marketers say interactive content (like polls, contests, quizzes, and so on) grabs readers’ attention more effectively than static content. It’s not surprising, then, that half of content marketers are using contests as a component of their marketing strategy.

Thinking of launching a contest to breathe life into your PR and marketing efforts? Consider these takeaways:

1. Outline your goals.

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