PR professionals are masters at making their clients shine.
When it comes to branding themselves, though, many PR pros underperform dramatically. Why are we often so bad at tooting our own horns?
Without venturing too deep into psychoanalyzing our industry peers, many professionals, whether they work externally or in-house, seem to suffer a lack of confidence about the unique value that PR can offer in helping a client or employer solve business challenges.
This lack of self-confidence feeds into how they are perceived by the people who hire or employ them, which loops back into the professional insecurity.
Here are four mindsets that PR professionals embrace in perpetuating this self-defeating cycle—along with alternatives that can position them instead as the valuable experts they are:
1. Do you want my advice? Take it. It’s free.