After looking at tools for online listening, I promised I would follow up with the tools to use in assessing the conversation.
We discussed the five steps in social media I recommend to new clients who are just beginning to branch out online. These steps are:
We’re at the assess phase now, which means we need to look at where our customers and prospects are already participating online.
Remember, this not the Field of Dreams. If you build it, they will not come.
You need to figure out where your audience is participating in order to determine where you need to spend your time.
There are four tools you can use to begin to understand your audience’s online preferences. Some are free and some are paid. We’ll explore both.