Managing a brand’s social media and public perception is not easy.
Social media pros are well aware that there is a vast, unknown, uncontrolled world at our fingertips that never stops producing content.
Luckily, we’re blessed with Beyoncé Giselle Knowles-Carter to guide us through the social media abyss. Beyoncé has sold more than 100 million discs as a solo artist, won 20 Grammys and done scores of sold-out tours. She has hundreds of millions of followers on social media. Beyoncé knows how to build her brand and empire:
1. Relevance pays off, big time.
We’re tempted to take advantage of trending topics and hashtags that tie to our brand. While social media managers wait anxiously for the trending topic list on Twitter to refresh, let’s remember one tip: Think before you post and use social listening.
Lululemon did not. After Beyoncé announced her new athletic-wear line, Ivy Park, Lululemon responded to a tweet asking about similarities between both brands by tweeting, “They do say imitation is the best form of flattery. Maybe Beyoncé is so Crazy In Love with our brand, she made her own.”