If Facebook were a country, it would be the most-populous nation in the world (1.55 billion users at Jan. 1, 2016). When it launched, most thought it just another fad. My Space was already fading; Facebook was just the next shiny object. Today, a marketer who doesn’t use Facebook is a dinosaur, because:
What was a fad became a trend, and that trend became a necessity. We already know social media will be used in unheard-of ways for brand building. New technology gives birth to infant practices, and early data shows that recently several of these local fads have grown to be trends.
Here are 4 trends content marketers should incorporate now:
1. Live-streaming video
In his book, “X,” Brian Solis discusses brand marketing in the context of user experience. He sees live-streaming video as a natural, mandatory marketing strategy for companies who want stronger engagement with their markets. If you’ve not explored Periscope, do so. Recently bought by Twitter, it has already become a popular marketing tool. Facebook launched its own live-streaming tool as well.