I’ve seen many articles lately about email management at work and, while they’re all good, none was quite right for the PR field. They recommend using apps to blindly eliminate junk email—but often our essential industry newsletters and emails might be flagged as junk. They tout the virtues of personal restraint and checking email only a few times per day, which in our media-saturated jobs is not a viable option.
I decided it was time to come up with a plan that works in PR—at any level. I started with a painful reality check. For a week, I kept track of the number of emails that arrived in my inbox and their sources. I also estimated, at the end of each day, how much of my day was spent writing, reading, re-reading, or filtering emails. The results were pretty eye-opening. In a nutshell:
What’s coming in:
What’s going out: