Writing & Editing 4 steps to firing up your writing with an anecdotal lead Communicators can borrow a page from journalists to get the message out—and make it more memorable and personally engaging. By Russell Working@byworkingApril 8, 2011 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.