4 steps to powering up communications internships

Your eager, young charges should get the most out of their time with you—so they’ll come back as eager, well-trained employees. Get your own coffee, and start engaging them. Here’s how.

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Interns are great additions to any communications team—if they’re properly mentored.

Over the course of my tenure with iHeartMedia, we’ve laid the groundwork to help our interns get the most out of the company’s media, entertainment and digital platforms while preparing them for the next step in their careers.

From agency to in-house, here are four tips to help your interns get the most out of their experience with your company.

1. Learn their interests. It’s important to remember that you should be learning as much about your interns as they are learning from you. iHeartMedia interns work on a variety of tasks, including national events like the iHeartRadio Music Festival, local radio station staff announcements or B2B partnerships with iHeartRadio, the free all-in-one digital music and streaming radio service.

It’s easy to get caught up in the excitement of the bigger picture, but remember to ask yourself: is there a specific part of communications that your interns are interested in exploring? Ask them which industries they would like to pursue after graduation.

We tailor our projects to their interests, if possible, and relate any lessons to the industry and media outlets they want to work with in the future.

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