4 storytelling lessons from Pixar

The animation colossus has cranked out hit after hit, and another movie is set for release for in June. Here’s what communicators can learn from the free storytelling class by the master of narrative.

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Whether you’re shooting a company video or writing up a press release, one word sums up today’s communications: storytelling.

How best to craft your beginning, middle and ending? Who would know better than the makers of megahits such as “Toy Story,” ” Finding Nemo,” and ” Monsters University“?

This year Pixar, partnering with the online education provider Khan Academy, began offering a free video series on the art of storytelling. Even those of us who don’t sit in the director’s chair can find plenty of takeaways.

“There are few organizations in the world that can claim more expertise when it comes to storytelling than Pixar,” TechCrunch noted. “The Disney-owned animation studio is known for its ability to consistently create world-class movies with gripping narrative alongside stunning visuals.

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