4 stumbles that keep influencers from engaging with your brand

Perhaps that person’s niche doesn’t align with your organization, or maybe you just plowed ahead into your pitch without forging a relationship. Learn from these common missteps.

Gone are the days when journalists were the only editorial contacts on your media list.

Today, media lists encompass not only editors, reporters, anchors and on-air personalities, but bloggers and online influencers who have cultivated loyal online followings around a specific genre. (For more information on the role of bloggers on a media list, click here.)

Although engaging online influencers is a goal of many companies and causes, it can be challenging to persuade key influencers to engage with your brand. Influencer engagement requires a balance of strategy and creativity, and one generally does not take the same approach with them as when pitching a reporter.

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Here are common missteps that prevent businesses and nonprofits from engaging their target influencers and cultivating them as devoted brand ambassadors:

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