4 tips for writing better captions on Instagram

Although brands, content and audiences vary, these tactics can help social media managers make the most of the text they post on the hugely popular visual platform.

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Oh, the elusive perfect Instagram caption.

Have you ever sat with a photo loaded and edited on Instagram and didn’t post for hours because you couldn’t come up with a caption you liked?

In case you, or people you know, ever go through this, here are four steps for writing an outstanding Instagram caption:

1. Keep it short: Short means short: three or four lines of text, about 200 characters. That way it won’t get truncated before you convey the essential information.

Still, long captions have their place. Accounts such as NatGeo and Nike Running post long captions that tell a story. Just make sure the story is interesting, and that you’re consistent about length. If you post long captions on every post, your followers will expect them. If you try to throw one in in a sea of short captions, your followers might not engage as readily.

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