4 tips on using Twitter for internal communication

UPS and Starbucks engage hard-to-reach employees, and Intel localizes messages for staffers in specific areas. Then there’s the question of going public or staying private…

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It wasn’t long ago that internal communication was viewed as just that—internal. Some companies still see it that way. They want to “protect” the exchanges they have with employees.

But a lot of companies are waking up and realizing that most of their employee communication messages were never secure or private. That printed newsletter you produce? It can leave the facility. The internal email? Easily forwarded.

This isn’t a security conversation, though. The point is that for most internal communications that reach employees, it’s OK if the public (or, even better, customers) know about it. One of the best ways to engage employees with information is through Twitter.

Using Twitter as a digital internal communications tool is not going to be for every company. Your company can successfully use Twitter to engage employees on a local or global basis. Here are the ways a few well-known companies are doing just that:

1. Celebrate

Here’s what I love about UPS: It has been around since 1907, and it’s using Twitter (@UPSers) to celebrate company and employee successes. Employee recognition is pretty simple, actually:

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