Although the Web has more text content than you can shake a stick at, video is also an online empire.
Statistics show as much. Cisco reports that by 2018, video traffic will be 79 percent of consumer Internet traffic—a 13-point increase from just five years earlier.
For brands to exist online, video is essential. The challenge is to identify which platforms are best at distributing and elevating your message.
Let’s explore a few best practices that ensure people see your videos. Let’s also identify how video can help you achieve financial and educational goals.
1. Aim for conversions.
Video should be a crucial part of your content strategy; it can convert people into customers. Whether you want clients to buy something or share information, video can help.