4 ways brands are sparking meaningful engagement on social media

Grab some creative inspiration from a handful of companies’ digital efforts.

Ragan Insider Premium Content
Ragan Insider Content

COVID-19 has overturned just about every aspect of everyday life—including our social media feeds.

What’s OK to post? Should we carry on promoting products, or should we just wait until COVID-19 chaos abates?

There’s no telling when things will return to “normal,” so take inspiration from how these companies are engaging followers amid during these difficult times.

[RELATED: Make sure your team is up to date on the latest skills, strategies and practices. Learn more about Ragan Training.]

Inspiring followers to cook.

Cooking creative meals every day can be extremely frustrating and difficult.

Metro Inc., a Canadian grocery store, is engaging its followers on Facebook by sharing recipe ideas every week from noted food bloggers. Whether it’s how to make strawberry doughnuts or crafting a hearty seafood pasta from fresh local vegetables, the company’s finding tasteful  ways to connect.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.