4 ways Comcast boosted employee engagement

In a year of change, the cable provider let its staffers open up and ask what was on their minds—even ‘toxic questions.’ Here’s how that seemingly risky approach built trust.

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Editor’s note: This story is taken from Ragan Communications’ distance-learning portal Ragan Training. The site contains hundreds of hours of case studies, video presentations and interactive courses.

There’s a story—possibly apocryphal—from the years of NASA’s race to put a man on the moon, says Comcast’s Tina Davis.

President John F. Kennedy was visiting the U.S. space agency when he noticed a custodian busy mopping up.

He asked, “What are you working on?”

The custodian said, “I’m helping to put a man on the moon.”

In a Ragan Training talk, “Fire up your workforce: six steps to employee engagement,” Davis says this shows the kind of engagement organizations must strive for.

“Every person at every level at NASA was absolutely, personally committed to the mission and the vision,” she says. “They were part of something bigger than themselves.”

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