4 ways communicators can reduce executives’ stress

The impetus to minimize workplace strain and pressure often falls to corporate bigwigs, but communication pros can return the favor. Here’s how to lighten leaders’ loads.

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Everyone wants to be indispensable at work.

Communicators, perhaps more than most professionals, struggle to attain that “untouchable” status afforded to staffers with straightforward, crystal-clear roles, results and ROI. Proving the worth of communication is not nearly as simple as arguing for accounting or sales, for instance.

How, then, can communicators become indispensable? Billionaire Mark Cuban offered guidance in a piece for Time:

The people that tend to work for me a long time, not only are smart, not only are driven, not only are learners, but they understand that the greatest value you can offer a boss is to reduce their stress.

“Reducing stress” looks different for different people, but here are four ways communicators can help lighten their leaders’ loads:

1. Concisely quantify the brass tacks of your team’s work. You know what’s stressful? Paying staffers and having no idea whether they’re pulling their weight.

Ease your boss’ worried mind by showing your work. Prove the ROI of your big initiatives, and present your results in a tidy, visually appealing format.

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