4 ways employees can be brand ambassadors on LinkedIn

I educate companies on how best to use LinkedIn, and I talk a lot about the importance of empowering employees to be active on the social network.

Among the most frequent questions I get are: “Why should I encourage employees to be on LinkedIn? Aren’t we helping them find jobs with our competitors?”

It’s a reasonable question, given that many people think of LinkedIn as a job-search site. Yet a key reason to empower your employees to be on LinkedIn is that they are your brand ambassadors.

Your company’s future employees are on LinkedIn. Don’t miss the opportunity to show them why working for your company is special and why your current employees love it.

Here are four ways employees can become brand ambassadors on LinkedIn: 1. Use their profiles to make a good first impression .

Every employee’s LinkedIn profile can be someone’s first impression of your company.

As employees join LinkedIn, encourage them to update their profiles-not only with their current role, but also with examples of their and your company’s work. (Make it is easy for them to find that content.)