4 ways to beat the clock in your social media efforts

This strategy helps you keep up with social media without getting behind on other work

One question often asked these days is, “How do I manage my social media time and resources?” People say: “I’m already strapped for time. How can I fit this in?”

“How should I manage my accounts during evening hours and on weekends?”

“My senior management staff doesn’t have time for this stuff, but they want us to be involved.”

Concerns over time management can be a significant barrier to diving into social media and digital PR. In fact, with so many companies now adopting social media tools, I think managing the time spent on it is a primary concern for most businesses.

How can we better manage our social media time? Here are four recommendations that will save you time, keep you engaged, and organize your efforts: