4 ways to communicate more effectively with video

Video can save time, cut down barriers, and get everyone on the same page. Here’s how to use it successfully.

As organizations grow and mature, one of the greatest challenges they face isn’t competition—it’s simple communication.

The problem has only grown as remote offices increasingly dot the globe and activity takes place online 24/7/365.

Too many organizations rely on text-heavy documents, recaps, summaries and emails to share ideas and keep people up to date. Not only does all that take a great deal of time and effort, but as many managers can attest, most of this material is seldom read.

A better option? Use on-demand video for your corporate communications.

Video can help you and your team capture ideas, share best practices and supplement emails. Here are the areas where you can use video to its greatest advantage:

1. Social learning

Formal and informal “ask-the-expert” conversations are the most efficient way for employees to learn from one another, transfer institutional knowledge and build your competitive advantage. There’s only one problem with social learning at most organizations today: It only works when experts are available to answer questions—unless you record their knowledge.

When you use video for social learning, every member of your team can quickly record and share ideas, demos, reviews, recaps and more, right from their laptops, tablets or smartphones. Team members can take advantage of each other’s insider expertise, pick up valuable pointers and learn new tactics anytime, anywhere—even when separated by thousands of miles or well after your subject matter expert has moved on to a new role.

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2. Internal communication

Every year employees ask for more insight into the inner workings of their organizations, but email newsletters just aren’t getting the job done. According to Forrester Research, employees are 75 percent more likely to watch a video than to read documents, emails or web articles.

Ask your executives and communications teams to record video messages that employees can view on a live webcast or on demand afterwards. Video can help make corporate news announcements more engaging and shareable—and much easier for your busy workforce to absorb.

3. Presentations and team meetings

With your teams spread across the country or around the globe, face-to-face meetings are often impossible. That’s a real problem, because organizations rely on meetings for updates, decisions, brainstorming and more.

When face-to-face communications aren’t possible—and sometimes even when they are—recorded meetings can be invaluable. Add more life to your next WebEx or Skype call by recording it and storing the video in your organization’s video library so it can be searched and reviewed by remote team members at any time.

Modern video platforms can help you record multiple video streams to capture more than one presenter, as well as presentation slides, whiteboard notes, computer screens and almost anything else—so anyone on your team can access information shared in a meeting as if they were there in the room.

4. Short, personal videos

Too often businesses rely on email to share detailed messages such as process instructions, project updates, and meeting summaries. While easily shared in a three-minute video or face-to-face chat, it can take much longer to transfer thoughts and ideas to the written form.

Video provides a stand-in that’s often faster and more engaging, with reduced potential for misunderstandings due to missed nonverbal cues—particularly when distance or timing make remote communication necessary.

Today’s video platforms make it easy to record a quick video and share it securely online with one or many recipients. For teams in many organizations, it’s now faster to share a message by simply clicking “record” and speaking into a webcam. Better still, video adds a human element that makes the message even easier for the viewer to comprehend.

Forward-looking organizations are already using video in almost every aspect of training and communications. And with the help of tools that were designed to make video communications easier for businesses, more and more companies are jumping on the video bandwagon.

Stephanie Pflaum is a marketing manager at Panopto. A version of this post first appeared on Panopto’s blog.


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