4 ways to communicate more effectively with video

Video can save time, cut down barriers, and get everyone on the same page. Here’s how to use it successfully.

Ragan Insider Content

The problem has only grown as remote offices increasingly dot the globe and activity takes place online 24/7/365.

Too many organizations rely on text-heavy documents, recaps, summaries and emails to share ideas and keep people up to date. Not only does all that take a great deal of time and effort, but as many managers can attest, most of this material is seldom read.

A better option? Use on-demand video for your corporate communications.

Video can help you and your team capture ideas, share best practices and supplement emails. Here are the areas where you can use video to its greatest advantage:

1. Social learning

Formal and informal “ask-the-expert” conversations are the most efficient way for employees to learn from one another, transfer institutional knowledge and build your competitive advantage. There’s only one problem with social learning at most organizations today: It only works when experts are available to answer questions—unless you record their knowledge.

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