4 ways to get more mileage out of old content

Sometimes it’s just a matter of dusting off a vintage story and casting it before new eyes; sometimes it takes a bit of reworking or repositioning.

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I grew up during, at least what I believe to be, the peak of Nickelodeon’s programming.

These classic Nick shows represented an iconic part of TV’s pop culture, and had everything from talking babies (“Rugrats”), to a conjoined dog and cat (“Catdog”), to action shows (“Legends of the Hidden Temple”), and pretty much anything else a kid could dream of.

The people at Nickelodeon must have heard my generation’s cries, because in the summer of 2011 they announced they were bringing back classic ’90s programming. The greatest shows ever aired would come back for our enjoyment and to help us reminisce about simpler times.

My early 20-something brethren were as happy as I was: The hashtag #Nickelodeon soared to No. 7 as the buzz of “The ’90s Are All That” block programming exploded. It dominated discussion, which came as no real surprise. People thrive on nostalgia.

What does this have to do with content?

1. You don’t always have to create something new.

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