LinkedIn enables users to showcase their expertise in front of other professionals.
Posting on its powerful publishing platform can help you “spark conversations that leap silos, companies, industries and even countries,” says LinkedIn Executive Editor Daniel Roth.
Here are four ways to increase the reach of everything you publish on LinkedIn:
1. Write snappy headlines. Readers are pressed for time, “so keep headlines short and write titles that provide lists,” says Chuck Hester, author of “Linking In to Pay It Forward.”