4 ways to get more out of LinkedIn publishing

You can build your network and your credibility when you post on the professional network. Here are great tactics for extending readership and achieving better results.

Ragan Insider Premium Content
Ragan Insider Content

LinkedIn enables users to showcase their expertise in front of other professionals.

Posting on its powerful publishing platform can help you “spark conversations that leap silos, companies, industries and even countries,” says LinkedIn Executive Editor Daniel Roth.

Here are four ways to increase the reach of everything you publish on LinkedIn:

1. Write snappy headlines. Readers are pressed for time, “so keep headlines short and write titles that provide lists,” says Chuck Hester, author of “Linking In to Pay It Forward.”

He shares these recent examples: “3 Things to Do On LinkedIn Before 2016” (3,100 hits, 98 “likes,” 14 comments), and “Top 5 Reasons I Use LinkedIn Every Day” (6,600 hits, 78 “likes,” 31 comments).

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.