The two stars are an even bigger force to be reckoned with as a couple, with “Kimye” (Kim + Kanye) news making the headlines on a weekly—if not daily—basis. Time recently gave each a spot on its 2015 list of most influential celebrities, as well.
PR and marketing pros whose brands don’t release platinum albums or star in reality shows may think it impossible to compete with celebrities who hold that much clout online and off.
However, brand managers can glean several insights from the way Kardashian and West connect with their followers.
Here are four ways you can influence consumers the way Kimye does (or is it do?):
1. Cause a scene.