4 ways to power up your Twitter marketing efforts

The microblogging platform helps you go beyond memes and still photos. Consider these ideas to promote your organization, engage your audience and attract new followers.

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With 330 million active monthly users, Twitter is a staple of digital marketing.

Though it’s essential to cultivate a Twitter following, you also have to implement actionable steps to increase engagement and brand awareness.

Here are elements of a successful Twitter marketing plan:

Step 1: Twitter Chats.

Encourage your followers to become more active through these real-time interactions. People who participate in Twitter chats enjoy social media engagement. They aren’t looking only to consume content and advance their own agendas.

Search for Twitter chats related to your industry. For example, in the marketing realm, you want to target entrepreneurs and business owners.

Be more than a spectator; add value, and set yourself apart. Start by using Canva, which doesn’t require advanced design skills, to create a unique Twitter image. Most of what you write should be in response to other comments. As you respond, include their Twitter handle to @mention them, so it doesn’t get missed.

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