Editor’s note: This story is taken from Ragan Communications’ distance-learning portal, Ragan Training. The site contains hundreds of hours of case studies, video presentations and interactive courses.
Not long ago, bosses at Blinds.com gave Brad Parler a challenge: Build a digital experience that displays customers’ voices in an engaging way.
Parler, the digital communications administrator, came up with solution: Play it all up big—very big. He used four 75-inch displays that created a 14-foot-wide, 6½ -foot-tall “monolith of customer feedback.”
“This is an unfiltered view of what our customers are saying about us,” Parler says. “We’re showing the good and the bad—and sometimes the ugly.”
In a Ragan Training session, “Lessons learned: A rebel’s guide to digital signage,” Parler explains how digital signs can be more than just a screen showing stock prices and company messages. They can foster engagement, a prime driver of productivity.