Listicles, or list articles, get great click-throughs. People are more likely to click on subject lines that contain numbers.
That said, not all listicles are created equal.
Here are four tips for writing more robust listicles:
1. Treat your listicles with care.
Too many articles are in list form for no reason other than being in list form. Lists can boost click-through rates and search rank, but you can’t sacrifice content quality for those numbers.
If you write a how-to article or a collection of tips, lists make sense. But if your motivation for making a list is, “Well, people like to click on lists,” regroup.
Unless you’re Buzzfeed, balance listicles with long-form content.