4 ways to write better listicles

Readers can’t seem to resist listicles (articles in list form). But not all listicles are created equal. Here’s how to make yours stand above the rest.

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Listicles, or list articles, get great click-throughs. People are more likely to click on subject lines that contain numbers.

That said, not all listicles are created equal.

Here are four tips for writing more robust listicles:

1. Treat your listicles with care.

Too many articles are in list form for no reason other than being in list form. Lists can boost click-through rates and search rank, but you can’t sacrifice content quality for those numbers.

If you write a how-to article or a collection of tips, lists make sense. But if your motivation for making a list is, “Well, people like to click on lists,” regroup.

Unless you’re Buzzfeed, balance listicles with long-form content.

Download this free white paper to discover 10 ways you can improve your writing today.

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