4 yoga principles that can be applied to PR

The philosophy behind yoga advocates for clear thinking and focused energy. Those things can help greatly with stressful PR work.

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Since I began practicing yoga a year ago I have started to appreciate how the eight limbs of yoga can be applied outside the studio to all aspects of my life, including my career.

Those principles serve as guidelines for how to live a meaningful and purposeful life by offering advice for moral and ethical conduct, as well as self-discipline.

Although seemingly unrelated to public relations, there are several lessons that PR professionals can learn from these ancient teachings to be more purposeful as well, no headstands or downward dogs required.

Build a strong foundation

The limbs of yoga can be viewed as a progression, each one building on the next and preparing the yogi for the next stage of his or her practice. For example, the third limb of yoga, which focuses on postures, is meant to develop discipline and the ability to concentrate in preparation for meditation.

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