40 Twitter brand accounts to inspire your work

Learn how some of the most-followed companies on Twitter communicate with their audiences.

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Chevrolet switches up its content by showing what its followers expect: cars, cars, and more cars. By hashtagging its tweets, the automaker can keep track of the conversation (although it uses it a little too much). Ultimately, it keeps things interesting by mixing up content and encouraging followers to get involved.

The perfect way to kick off #ChevyMakesStrides & show support for @americancancer has to be this pink #CamaroSS. twitter.com/chevrolet/stat…

— Chevrolet (@chevrolet) Sept. 2, 2012

Followers: 150,908

Similar to Chevrolet, Ford does the usual mix of photos, links, and hashtags, but places a greater emphasis on creating a personal feel.

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