5 big-business social media ‘fails’

A haughty tone and an addiction to misleading metrics are just two ways that major corporations mishandle these very human, highly interactive channels.

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So why can’t they can’t master social media?

To help the big guys out, here are five big-business social media “fails” and accordant remedies:

1. Bigwig voice

Just because a company’s corporate image is buttoned up in suits with slick haircuts and $300 shoes doesn’t mean the social assets should look that way. Lose the arrogance, be approachable, and humanize the brand. It’s really that simple.

In using intrinsically human platforms, there is no room for the corporate tone if you’re trying to build relationships with people. One solution for creating an authentic voice is to check with the social managers for the brand and let their personalities shine through.

After all, what represents a brand better than employees who are passionate about it? Corporate leaders need to learn to trust the management of their social voice the same way they trust the management of the company’s reputation to public relations professionals and analyst relations to their investor relations pros.

It’s time the corporate world recognizes that social media is an important avenue for engaging with customers and should be taken seriously.

2. Social diaspora

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