Podcasts are hot, but you have to make sure you don’t get burned.
Business leaders increasingly recognize the value of using audio to communicate with their workforce, yet many make mistakes that reduce the impact of their communications. In some extreme cases, they even jeopardize company information security.
Here are some common missteps organizations make when launching a podcasting program:
1. Failing to set concrete objectives.
What do you want to achieve with your podcast? Do you want to increase productivity? Increase employee engagement? Reduce turnover?
Too many companies hit record before they have an answer to that question. Though most have some awareness of the many benefits of private podcasts, they don’t have a plan in place for how the podcast will help the business reach its goals.
For an objective to be meaningful, it must remain front and center at every stage of the process. It should drive every decision involved in creating and distributing the podcast. Who is the target audience? What will the podcast be about? What metrics can you use to measure its success?
2. Not creating engaging content.