College seniors are navigating the crucial—and nerve-racking—job interview season. Underclassmen, too, are fighting for meaningful summer (and fall) internships in public relations and other areas of communications.
All have read about—and even discussed in multiple classes—the concept of developing and marketing their own “personal brand.” They have absorbed an overwhelming number of interview preparation tips and know how to dress, walk into the room, sit, talk, present themselves, and more.
They are ready to move forward. Some will do so, recruiters and senior public relations and communications professionals say, because they can also successfully “check the boxes” on the following five key issues:
1. Media: Still part of the discussion.
Yes, the media world has changed dramatically, but not entirely. As a result, recruiters and interviewers are disappointed—though somewhat understanding—when candidates show up with little or no actual news media experience.
What they don’t understand is when the candidate doesn’t have even a working awareness of the media landscape.