Many businesses dive into social media without fully thinking through their decision because, after all, isn’t social media free? If your firm is one of these, don’t worry. You’re not alone. A lot of companies believe that the benefit of using social media is that it has no costs.
How many of these five common misconceptions surrounding social media expenses does your business believe?
1. Social media platforms are free. Though it’s true that setting up an individual or basic business account on most social media platforms is free, there are other expenses involved in using social media as part of your firm’s marketing and business functions. Tailoring your company’s social media account and ensuring that it’s integrated with your branding require creative resources.
2. Social media encourages user-generated content so we don’t need to pay for content. Because social media feeds on content, your firm needs more than just consumer-created content. Therefore you must produce strong content, with internal resources, agencies and/or freelancers. With expanded content needs, your organization will also require editorial support and copyediting.