5 drawbacks of social media

Social media is a great way to connect with customers, but it’s not always sunshine and rainbows. Can you relate to these problems?

Here are top five negatives of social media so when you decide to take the plunge, you’ll have a better idea of what you’re in for:

1. Social media imposes high demands on your time.

You must locate, create, edit and schedule content for publishing. Discovering what your company wants to share and make it relevant to your fans takes a huge commitment because of the time and effort involved. Every response requires attention. It’s very difficult to consistently come up with relevant content.

2. Social media requires specific talent that’s hard to find.

Facilitating conversations takes time and a watchful eye (for leads). It’s difficult to constantly come up with interesting content your audience wants to engage with. There are a select few who possess a talent for listening, engaging and enthusiastically corresponding with your customers. These folks can be hard to find.

3. You will lose control of some of your marketing efforts.

Everything you publish is up for grabs. Ninety-eight percent of the time, normal people will like, comment on, and share what you post. The other 2 percent of the time, you could have trolls. Someone could wake up one morning and have a large glass of Haterade.

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