5 easy ways to help employees embrace Twitter

Whether you work for a large or small business, in B2B or B2C, or are just interested in growing your marketing and sales network, you may have faced a common issue: You’re on board with social media, but your employees are not.

Many organizations have policies that include all the ways employees may not use social media in connection with their brand, but how can you take the fear out of social media and encourage participation?

As with any new task, many employees associate a reasonable amount of fear, doubt and uncertainty with Twitter. How can you help your staff overcome this? Make it as easy as possible for them to participate and engage. Here are five tips:

1. Cover the basics

Before you teach employees about best practices on Twitter, get to how familiar they are with the site. Some basics that are important to cover include:

Here are some general best practices for retweets:

2. Provide lists

Put together a list of Twitter users for your employees to follow to jumpstart their Twitter experience. You may want to create some lists that include the following groups of individuals or companies:

3. Encourage consistency