Consider this: Every minute, people create 571 new websites, YouTube users upload 48 hours of video, Google receives more than 2 million search inquiries, Twitter users send more than 100,000 tweets, and Tumblr publishes 27,778 new posts.
Social media, mobile, and digital publishing have altered how people consume, share and interact with information. These same innovations have also changed how those of us who create content work.
The stats are enough to make even the most seasoned editor’s head spin. It gets even harder when you factor in the reality that many publications are cutting editorial budgets, and few have the resources to hire new staff or dedicate precious time to creating more content.
So how can you create more content when you are already stretched to the limit with regular deadlines?
According to Corey Murray and Chris Blose, TMG managing editors, you already have the raw material. You just need to use it in a new way.
Murray and Blose shared tried-and-true ideas for getting more from your content without a lot of additional work at the Construction Writers Association annual conference in October.