5 essential skills for communications entrepreneurs

Liberal arts graduates have a marvelous understanding of how to persuade someone or tell a story, but a spreadsheet will send them screaming into the night. Here’s what you must know.

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Starting any business entails a few key challenges.

In turn, those challenges require essential abilities—sales and coding among them, as Jeff Kerr outlined in “Lessons from a Lawyer Who Started a Tech Company.”

Beyond those, there are basic skills every communications entrepreneur needs. Here are five:

1. Networking. This goes to sales, for sure. You can’t create word-of-mouth and referrals unless you network. That means going to industry events, having coffee dates with people who want to pick your brain, speaking at conferences, joining groups and associations and attending city events. You never know where business is going to come from—especially early on—so do as much as you can.

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