5 Facebook changes that flew under the radar

Take note, social media managers. These unheralded changes to brand pages could affect the way you communicate with your audience.

Ragan Insider Content

Typical Facebook. You wait for a new or significant change to emerge and then all of a sudden, a number of them are revealed at once. The social network has a habit of announcing new features shortly after it holds a major event like its recent page redesign. Now that’s been followed by a number of new additions and changes to its desktop, mobile, and advertising products, which you may or may not have kept up with. It’s been an eventful month for Facebook; here’s what you need to know. Cover photos now allow calls to action Facebook has run a pretty tight ship in the last few years. In a bid to get more advertising revenue from users, it’s relied more on brand pages using sponsored stories and ads to build up their fan count. This meant clamping down on other areas. It made these ads the only prominent way of promoting a page. This is still the case, but Facebook has become less stringent with the rules governing cover photos by updating its guidelines. First spotted by Hugh Briss of Social Identities and Andrea Vahl of Grandma Mary – Social Media Edutainer, the new guidelines took effect on Mar. 6. Originally the guidelines regarding cover photos said:

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.