5 facets of compelling copy

To make your content resonate with more readers, craft scintillating headlines, vary sentence length, answer pressing questions, and respect their time.

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The answer is to make sure everything you produce is energetic, enticing and useful enough to cut through the clutter. Your content should compel readers to take notice and take action. Of course, you also want them to want to return.

Here are five tips to help you in that endeavor:

1. Write a compelling headline.

Headlines and subject lines often make or break your content. As Larry Kim writes on Medium:

Your headlines shouldn’t be an afterthought. Content that has a catchy headline is more likely to be clicked on and read. A boring headline pretty much guarantees nobody will read that piece of content you spent so much time writing.

Kim makes the case for emotional words and phrases in headlines. “Emotions make people click and engage,” he writes, and he uses data to make the case for specific phrases, including “make you cry,” “melt your heart,” “give you goosebumps,” and “can’t stop laughing.”

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