5 frequent client questions—and how PR pros can respond

You want to deliver the world, but many aspects of landing coverage lie beyond your control. Here are ways to reply to common queries and requests.

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Public relations can help tick all those boxes, but it takes trust, collaboration and abundant patience. Unfortunately, PR pros are often saddled with unrealistic demands and expectations

Here are five requests that PR pros hear all too often:

1. We did an interview two days ago. Why hasn’t it been published yet?

We live in a world of immediate gratification. Unfortunately, writers still have a review process and other articles in their pipeline. Additionally, given the immediacy of today’s 24/7 news cycle, news outlets often back-burner articles if newsworthy or trending topics take precedence.

Teena Maddox, a senior writer for TechRepublic, says, “Publishing schedules often change, and stories that were slated for the next day are pushed to the next week or beyond.” She also says, “An interview is simply that—an interview. It’s not a promise of a published story.”

2. I’m not available for that interview. Can we do it next week?

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