5 Google Analytics metrics to help improve your blog

Gauging your traffic will help you assess what’s working, and what needs improvement

When was the last time you checked your Google Analytics reports? If you’re like most, it’s not enough. We put so much time and effort into developing rock-star content for our blogs and promoting them, sharing and commenting that we don’t spend nearly enough time analyzing the data and adjusting our blogging approaches.

I’ve made an effort recently to change that. (I check client data weekly or daily in some situations.)

As I’ve been checking and playing with Google Analytics more, I’ve run across a number of key metrics I find myself checking more often than others. Below are five I check out routinely, along with ways they can help you develop more compelling content and, ultimately, a better blog.