5 guidelines to make your writing more colorful

Is your text laden with generalities and tepid adjectives? If so, it’s time to cast off bad habits and start engaging your readers. Here are a few ways to do just that.

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Untitled Document Trying to find the right words can be tough.

As a former reporter, I know the struggle of finding the right hook to draw a reader in while being clear and concise so they stick with you until the last paragraph.

As a PR professional, you’ll gain respect if your copy—whether it’s a story, press release or a simple email—follows some tried-and-true tips I’ve picked up in the writing world.

1. Stay away from vague descriptions. It can be easy to fall into the trap of generalizing. For example, when describing a city, phrases like “diverse landscapes” and “popular attractions” are easy to fall back on, because a particular city probably does have varying landforms and a number of noted tourist stops. The problem? This vague description tells nothing about a place. Be specific.

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