Behind every successful social media marketer is an arsenal of robust marketing tools that help to conceive, implement, and track the success of a social media campaign. A great social tool can save a community manager countless hours of manual data aggregation and analysis. It can also uncover invaluable insights and trends within a brand’s community.
Fortunately—or unfortunately—for us, “sophisticated” and “innovative” social media tools are a dime a dozen, and keeping up with the latest offerings and solutions can be an overwhelming and frustrating process.
Which social tools are the most intuitive to use? Which are most practical for your brand? What platforms will provide your company with the most pertinent and actionable insights? Though the perfect solution will vary from brand to brand, here are my five top social media marketing tools:
1. Socialbakers Analytics Pro